Dana White delivered one of his more colorful responses to Eddie Hearn on Saturday night following UFC 328 in Newark, firing back at the Matchroom Boxing promoter after Hearn branded him a clout chaser and told him to find his courage over the Tyson Fury and Anthony Joshua situation.
The dispute centers on White’s claim that he would be involved in promoting the Fury and Joshua fight later this year, which both Hearn and Fury’s promoter Frank Warren flatly denied. When asked by IFL TV’s Colm McGuigan to clarify his involvement after UFC 328, White gave a deliberately vague answer.
“I don’t know, let’s see what happens.”
When McGuigan pressed him on Hearn and Warren’s denials, White kept it equally brief.
“Then it must not be true.”
It was only when Bloody Elbow asked White to respond to Hearn’s specific language, including the clout chaser comment and the invitation to find his courage, that White opened up fully.
“This fruit loop came out and said he’s the fing biggest fight in boxing while he has Bam Rodriguez and Anthony Joshua and all the other guys that are out there. He’s the biggest fight in boxing? Those are his words, you know what a fing fruit loop you’ve got to be to say that? Nobody knew who this guy was four months ago and now he’s the biggest fight in boxing? I hope I answered your question.”
The two promoters have been trading public insults for several months, with an actual boxing match between them having been floated by multiple parties as a way of settling the dispute. Hearn’s comments about White’s courage appear to be a reference to those fight talks stalling. Fury and Joshua are expected to meet later in 2026 in Britain on Netflix, with Frank Warren placing November as the most likely window.